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In a significant move for the fashion industry, Diane von Furstenberg (DVF) has appointed Graziano de Boni as its new Chief Executive Officer. This announcement marks a pivotal shift in leadership as the company endeavors to redefine its brand strategy and regain control over its operations.
De Boni, who succeeded Gabby Hirata, commenced his journey with the company in October 2023, bringing a wealth of experience from high-profile positions at companies like Armani, Prada, and Philipp Plein.
The decision to appoint de Boni comes in the wake of DVF’s ongoing struggles with financial setbacks.
With a track record of implementing innovative strategies and a deep understanding of the luxury market, de Boni is expected to usher a new era in DVF’s operations. His first statements reflect a clear mission: to “regain control of the design and narrative of our brand,” an essential step in reimagining the business model for future success.
DVF has experienced a tumu
